Wilderkin Spirits
Brand-led eCommerce design and development for a premium craft vodka distillery.
We designed and developed the eCommerce website for Wilderkin, a premium hand-distilled craft vodka brand looking to bring its bold, characterful personality to life online and sell directly to customers.
Overview
Wilderkin is a lifestyle-driven spirits brand with a distinctive, playful identity, and its website needed to capture that energy while functioning as a fully working online store. The goal was an immersive, brand-led experience that showcases the range and the craft behind it, drives direct sales, and reflects the premium, award-winning quality of the product.
Our solution
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Immersive design
Created a bold, characterful design that channels Wilderkin's coastal, free-spirited personality throughout the site, using striking imagery and playful storytelling to turn a simple product range into an experience that reflects the brand's premium, award-winning positioning.
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WooCommerce store build
Developed a full WooCommerce store that lets customers browse the range and buy directly, complete with an age-verification gate, a clean product and checkout experience, and layouts designed to guide visitors smoothly from discovery to purchase.
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Content development
Built out supporting content including a cocktail recipes section to deepen engagement and inspire repeat visits, all developed on WordPress for easy internal management and optimised to look and perform beautifully across every device.
Results
The new site brings Wilderkin's bold, coastal personality to life online, turning a premium product range into an immersive brand experience that stands out in a crowded market. The WooCommerce build gives customers a smooth, direct path from discovery to purchase, while supporting content like the cocktail recipes deepens engagement and encourages repeat visits. The result is a striking, fully functional store that reflects the craft and quality of the brand across every device.