WaterfallCalc
Full website redesign for a mortgage-servicing SaaS platform
WaterfallCalc is a B2B SaaS platform from DLS Servicing that automates loss-mitigation calculations for mortgage servicers across the US. We led a full five-page redesign, from design direction through to build.
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Overview
The existing site leaned on generic, poorly chosen stock imagery and did not reflect the accuracy and enterprise credibility the product stands for. The goal was a clean, SaaS-forward site across Home, Solutions, About, Blog and Contact that positioned WaterfallCalc as a serious, trustworthy tool for professional servicing teams.
Our solution
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Design direction and Figma design
Set the visual direction and designed every page in Figma first, using the brand's blue palette, confident dark hero sections and a clean, structured layout that reads as enterprise-grade software.
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A considered imagery strategy
Replaced the stock-heavy original with a deliberate mix of AI-generated photography and product UI mockups, so every image feels intentional and on-brand rather than filler.
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Full WordPress and Elementor build
Developed all five pages in WordPress with Elementor Pro, translating the Figma design into a fast, responsive site with polished product mockups and a consistent system across the whole journey.
Results
The redesign gives WaterfallCalc a clean, credible presence that matches the accuracy of the product itself. The dark hero sections, product mockups and considered imagery replace the old stock-led look with something that feels genuinely SaaS-forward, and the five-page structure gives prospects a clear route from the pitch through to a demo request.