Just Planning
Full design overhaul and local SEO strategy for a UK planning consultancy.
We partnered with Just Planning, a leading UK-based planning consultancy, to transform their digital presence from an outdated site into a high-converting lead generation engine.
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Overview
The original site lacked a clear conversion path and failed to rank effectively for localised keywords. The goal was to modernise the brand while dominating local search results for niche planning services.
Our solution
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Complete design overhaul
We created a professional, high-trust UI/UX design that reflects the company's expertise in navigating complex government regulations.
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Elementor development
We built a fully responsive, fast-loading site using Elementor, so the client can easily manage content updates internally.
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Local SEO powerhouse
We developed a scalable landing page architecture targeting "Planning appeals in [Location]", optimising on-page elements, schema markup, and content structures to reach top-three rankings in specific UK territories.
Results
The new site delivers improved engagement and traffic retention. The localised SEO landing pages now capture high-intent search traffic for targeted keywords, driving a steady increase in qualified enquiries and form submissions. The mobile-first optimisation ensures a fast, seamless experience on every device, strengthening both search visibility and conversion rates.
I am very pleased with the website. I think it looks fantastic. It is visually attractive, clear and compelling.