Flagship
Website redesign and build for a retail visual merchandising platform
We redesigned and built the website for Flagship, a software platform that helps retail brands plan, roll out and measure visual merchandising across all their stores.
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Overview
Flagship needed a website rebuild that explained a sophisticated software product simply and made a strong case to retail leaders. The site had to feel premium enough for the fashion and lifestyle brands it sells to, show the product in action, and drive visitors towards booking a demo.
Our solution
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A product-led redesign
We redesigned the site around clear, benefit-led messaging and illustrated product visuals that show how Flagship works inside a real store, so visitors grasp the value within seconds.
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Built for demos
We built a clear journey through how it works, customer stories and the about page, with a prominent get in touch call to action throughout to turn interest into demo requests.
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A careful, detailed build
We developed the site with close attention to typography, spacing and animation, fully responsive and delivered on time, so it looks as polished on a phone as it does on a large screen.
Results
The rebuilt site gives Flagship a refined, credible presence that matches the retail brands it works with and explains the platform in a way decision makers quickly understand. The client was delighted with the result and the way the project was delivered.
“I had the pleasure of working with Paul on our website rebuild and I couldn't be happier with the results! Not only was Paul extremely knowledgeable and skilled in his dev work, but he also went above and beyond to ensure the project was completed on time and to our satisfaction. His attention to detail and willingness to go the extra mile made him a pleasure to work with. I would highly recommend Paul to anyone looking for a top-notch developer!”