Arman Cabs
WordPress redesign and local SEO build for a UK taxi and private hire service.
We redesigned and developed a modern, conversion-focused WordPress website for Arman Cabs, a UK-based taxi and private hire service looking to grow bookings across their local service regions.
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Overview
The existing site was dated, difficult to navigate, and did little to capture local search traffic from surrounding areas. The goal was to deliver a cleaner, faster, more user-friendly experience while building out a scalable location page structure to strengthen rankings and attract high-intent bookings.
Our solution
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Full visual overhaul
We redesigned the site from the ground up with a modern, user-friendly interface and custom Elementor layouts built specifically to drive booking enquiries and conversions.
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Improved structure and performance
We restructured the site architecture for cleaner navigation and faster load times, giving users a smoother path from landing to booking across all devices.
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Local SEO expansion
We created multiple optimised location pages targeting surrounding towns and service areas, with on-page SEO structured to capture high-intent local searches across their coverage regions.
Results
The new site delivers a cleaner, faster, and far more search-focused experience for users across every device. The optimised location pages now target high-intent local searches throughout Arman Cabs' service regions, driving stronger local visibility and a steady increase in booking enquiries. The conversion-focused layouts give visitors a clear, frictionless path to get in touch.
Paul was excellent to work with. Communication was fast, clear, and patient — he explained things that were outside my scope of understanding in a way that was easy to follow. The design and overall quality of work were great, especially the mobile view which was very important for us.